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Worldwide: Google AdWords ads to include warning not to aim at planes
Wicked Lasers has begun including the phrase “Don’t Aim Lasers @ Planes” in their two-line Google AdWords advertisements, starting in September 2014.
Wicked is a major internet advertiser and a heavy user of AdWords. By doing this, the company puts the information in front of a large audience of persons whose browsing history indicates they are interested in lasers.
Wicked is a major internet advertiser and a heavy user of AdWords. By doing this, the company puts the information in front of a large audience of persons whose browsing history indicates they are interested in lasers.
The Wicked Lasers AdWords ad, with the safety phrase highlighted to show its location. (The highlighting does not appear in the actual ad.)
The company’s intent is to help reduce the number of incidents of persons aiming lasers at aircraft. They are also one of the few companies to include a “don’t aim at aircraft” warning on their lasers’ labels, and in the user manual.
Brought to our attention by Steve Liu, CEO of Wicked Lasers